Permanent, resolvable identifiers for artificial personas — so a synthetic performer, presenter, or agent can be referred to unambiguously across platforms, catalogues, and metadata systems.
APR 3F7K-9Q2M-W6TN https://artificialpeoples.com/id/3F7K9Q2MW6TN
Twelve opaque symbols with a check character. It encodes nothing — not type, not date, not issuer — because anything derivable from an identifier becomes a promise you cannot break. It is never reassigned, and it keeps resolving after a record is merged, withdrawn, or redacted.
A record identifies a registrable subject. A whole persona is one kind; so are the parts a composite persona is assembled from, because those are what actually get licensed, disputed, and named in a contract.
persona | A whole artificial persona |
|---|---|
voice | A synthetic voice or voice model |
visual_likeness | A character design, avatar, or visual appearance |
character | A named character, distinct from a performing persona |
work_set | An identified body of works |
natural_voice | A real person's voice, as the subject of consent claims — a reference and a declaration, never audio |
natural_likeness | The same for a real person's appearance — and such a record may never carry an avatar |
Records link to each other — a persona uses the voice of a voice record — so a voice can be cited on its own and still be reachable from everything that uses it.
A record never contains biometric material. No audio, no voiceprint, no embedding — a record is a reference and a set of claims, never the voice itself. Registering one requires an agency to complete a domain-control challenge first, so every such record is traceable to an identified, contactable registrant — but domain control proves reachability, not authority over the person named, and APR does not represent otherwise. Until an attestation standard is published, records about a real person carry the same weight as every other claim here: an assertion by an identified submitter, correctable and challengeable.
An APR ID identifies a record. It does not certify that a persona is authentic, that anyone owns it, or that any use of it is lawful, and it confers no compliance with any law or AI transparency regime. Except where a specific verification is displayed, everything in a record is an assertion by the submitter. The full statement.
Pre-launch. Registration is currently limited to Registration Agencies under agreement; there is no self-service sign-up yet, and the anti-squatting policy that would gate it is not final. Resolution and the read APIs are free and always will be.
Three levels of involvement, in increasing order of commitment:
| Consume | Resolve APR IDs your users already have and link to the canonical record. No agreement, no credential, no integration beyond an HTTP GET. API reference. |
|---|---|
| Reference | Let a persona operator attach an existing APR ID to their profile on your platform, and display it as a pointer to the canonical record. |
| Register | Become a Registration Agency and create records on behalf of the operators you serve. Requires a signed agreement covering submission standards, evidence retention, and dispute cooperation. |
The registry's policies, the Registration Agency program terms, and its governance and continuity commitments are being finalised with counsel and will be published here before the first agency signs.
Registration Agency enquiries, corrections, challenges, and privacy requests:
hello@artificialpeoples.com.
Security reports: security@artificialpeoples.com.